Simone Gloria Loveday (née Deveraux), played by Jacqueline Boatswain, made her first on-screen appearance in February 2015.
She has been billed as a "formidable presence who will quickly make her mark when she takes over at Price Slice."
Simone first arrived when Darren Osbourne was driving his taxi and Simone required his services to get to Hollyoaks Village. She arrived and headed for Price Slice, where Cindy was already working, and claimed it to be hers.
2015-2016: In the introudction sequence, Simone can be seen in a heart shape, next to her husband, Louis.
2016-2017: Simone and Louis stand on the docking next to the Tug Boat and hug.
2017-2019: Simone and Louis stand on the docking next to the Tug Boat and goes into a close-up shot of both of their faces.