Mr. Keeler was the headteacher of Hollyoaks Sixth Form College from its establishment in September 2011 until his firing in January 2013. Mr. Keeler nearly caught student Tilly Evans and art teacher Jen Gilmore kissing after a fire broke out in the school, and Mr. Keeler went to check on her.
In January 2013, Esther Bloom was bullied by her former friends, which worsened after a bus crash. Phoebe McQueen attempted to stand up to Maddie Morrison, but was suspended by Mr. Keeler for fighting. Esther later attempted suicide and Mr. Keeler was fired for his poor handling of the situation.