Cincerity was a clothing store owned by Tony Hutchinson and managed by his wife Cindy. In 2010, Tony purchased laundromat Tan & Tumble from Ash Roy, with Cindy turning the building into a clothing store. After the pair split, Gabby Sharpe and Heidi Costello purchased the building. Gabby left the village in December 2010 and Heidi died in October 2011, and the business was later purchased by Doug Carter and Ste Hay, becoming Carter & Hay Delicatessen.