Bruce Maverick was the full-of-himself fitness instructor who lead a 'fat camp' attended by Duncan Button, Ricky Campbell and Kelly Saunders in September 2011. Bruce immediately began targeting Duncan, calling him "Duncan Doughnuts". Kelly helped Duncan and Ricky cheat in a running race and as a reward for finishing before Bruce, he hired two masseuses to give Duncan and Ricky a painful massage. Bruce later found Kelly's stash of sweets for which Duncan took the blame and further bullied him by insulting him over his dancing (with Kelly leaping to Duncan's defence).